The Machine & The Moment of Creation

Shoji Hamada, 1894-1978

Shoji Hamada, 1894-1978

What is the difference between Industrial and craft objects? Is it the manner in which they were made?; By hand or by machine? Almost all the things found in folkcraft museums are “handmade” but on closer examination you will discover that many are products of a combination of hand and machine work. After all, a potter’s wheel is a machine as is the weavers loom and the woodworkers lathe. So it is not simply the machine that differentiates industrial goods from craft goods.

From Wikipedia:

Industrial design is a process of design applied to products that are to be manufactured through techniques of mass production.[2][3] Its key characteristic is that design is separated from manufacture: the creative act of determining and defining a product's form and features takes place in advance of the physical act of making a product, which consists purely of repeated, often automated, replication.[4][5] This distinguishes industrial design from craft-based design, where the form of the product is determined by the product's creator at the time of its creation.[6]

Modern tools like an injection molding machine nearly completely eliminate the human role in the production of products In this process the machine is not easily adaptable and renders a unchanging and uniform product. No room for the surprising small mutation that turns out to be better than the status quo.

Craftsmen have been using machines for centuries to make objects of incredible utility and beauty. The defining characteristic lost in the industrial revolution was that the form of the product was no longer determined by the product's creator at the time of its creation.  The cost of producing products plummeted but not without consequences. The craft version was more costly but it was the product of a living process. It was informed by the thousands of like objects that came before it. Each pot that comes from a potter’s hands has the potential to be marginally better than it’s ancestors. In these items the form is determined by someone who has extensive and intimate understanding of history, process of making as well as the demands of the contemporary market. The industrial product is static. Unable to adapt, it is unable to improve. We struggle to describe the loss using terms like “cold”.

“I use any damn machinery I can get hold of…Handcrafted has nothing to do with it. “I’ll use my teeth if I have to”

Wharton Esherick in Craft Horizons Magazine, 1966

“The machine, of course, came into being for man’s use and advantage; therefore, we need not avoid it but should find a way of using it more cleverly than we have done hitherto. The problem is not a matter of either hand or machine, but of utilizing both. We have yet to discover just what is suitable work for each….The best course, probably is that handwork and the machine should cooperate and supplement each other’s shortcomings. This has already happened in the industrial arts in Denmark.”

-Soetsu Yanagi from The Unknown Craftsman

It is not the hand that makes the craft but the dynamic nature of the process. As with all living things on this evolving planet, the unchanging is doomed to obsolescence. There is always a version that is more suitable to task in today’s fast-changing world so let’s keep looking for it while embracing processes with fewer barriers to iteration.

Suitability to Task

Yvon Chouinard

Yvon Chouinard

"The kind of beauty that emerges from absolute suitability to task"  -Yvon Chouinard

From his book Let my People Go Surfing, the inspiring activist and Patagonia founder describes what he is striving for as they develop new products for their thriving outdoor company. In the world of outdoor adventure and climbing where you often have to carry everything with you, the virtues of suitability-to-task are difficult to ignore.

Yvon and Buckminster Fuller would have been fast friends. Thinking only of practical utility when designing but acknowledging that a lack of beauty in the result was a sure sign that you were off-track.

In his essay Ornament and Crime, Adolf Loos argues that it is criminal to spend resources decorating functional objects because it is not only wasteful but hastens the obsolescence of the object. The nature of decoration and fashion forever condemns both to the landfill of trends. Decor and fashion are defined by their imminent irrelevance while good design is defined by lasting relevance.

Other icons of Modernism Kaare Klint, Peter Behrens, Richard Neutra and others also made reference to the importance and value of functional pragmatism in design and the suitability of materials to a specific application.

The Shakers (now famous for inspiring the likes of Kaare Klint) made simple, unadorned furniture and other home goods admired for their lasting beauty and relevance. Decorating objects was believed to encourage the sin of pride and also was taking up time that they believed could be better spent making another chair or otherwise serving their community or god (i.e. immoral and wasteful). I know of few other communities where lifestyle was so well aligned with espoused beliefs. I believe it is called integrity, more on that another time…

As designers or consumers we could ask which material, feature, attribute or product is most suitable to task and end up with something that costs less and is longer lasting. (i.e. better, less wasteful) But do we have the knowledge, insight and understanding to even recognize these attributes and products in our modern consumer economy? Probably not. After all, it is a market where aesthetic fashions and ego drive emotional decisions and value is determined largely by price and what Kylie Jenner is doing. But I believe we can at least reasonably hope that rational pragmatism will become fashionable once every couple of generations…only to succumb again to the next post-modernist trend celebrating the virtues of novelty.


The Alienation Caused by the Division of Labor

Carl Marx

Carl Marx

Was it through our departure from craft that we lost the understanding, fulfillment, connection and joy in labor? Discussions around the merit of craft usually focus on the craft objects but perhaps there are some less tangible things that crafts give us as humans.

Few will argue against the gains in efficiency possible through the further division of labor.  Henry Ford created a labor-saving revolution in the automobile industry by using an assembly line where each worker performs the same task over and over again.   Famously, the workers hated the new arrangement and pay was doubled in order to keep the work force intact.

On the division of labor Plato says:   “it hinders the individual from ordering his own soul by cultivating acquisitive motives over prudence and reason."

Others observe that while something is gained economically, other important things are lost along the way.  Things that are perhaps more difficult to measure but no less important.

Adam Smith criticizes the division of labour saying it can lead to "the almost entire corruption and degeneracy of the great body of the people. … unless government takes some pains to prevent it."

Marx argued that increasing specialization may also lead to workers with poorer overall skills and a lack of enthusiasm for their work. He described the process as alienation.

Alexis de Tocqueville agreed with Smith: "Nothing tends to materialize man, and to deprive his work of the faintest trace of mind, more than extreme division of labor.”  

John Ruskin took a broader view.   Emphasizing the folly of the division of labor from thought, blue collar from white collar.  He argues that this is where the losses to humanity begin to accumulate.  In The Stones of Venice he writes   “The mass of society is made up of morbid thinkers, and miserable workers. Now it is only by labour that thought can be made healthy, and only by thought that labour can be made happy, and the two cannot be separated with impunity.”    

Our highly specialized modern economy has so many different jobs that they seem countless.  Many of the highest paying jobs don’t contain a single element of labor.  Value is instead placed on information i.e. intellectual property.  Information that is valueless without action. When this information is shared, society benefits but the strategic value of the secret knowledge decreases.

It appears that the decision has been made over and over again for centuries without controversy.  The majority of us are willing to live with our alienated, corrupt, depraved, morbid and miserable selves for ever higher rates of productivity and profits.   Maybe we can buy ourselves some meaning at the mall.  Yay!

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The Beauty of Use

For about fifteen years of my life, I bought and sold vintage furniture, mostly Modern and institutional pieces.  I took some of them to my refinishers in the Los Angeles area to have them completely restored but many were sold after only cleaning and minor repairs.  Occasionally clients would object to the scratches and wear from decades of use to which I would respond:  "Perhaps vintage furniture is not for you.  The wear is evidence of its service, merit and the longevity of its utility".  In most cases, the customer would acknowledge the charms of wear from this new perspective and take the piece home with them.  Of course, some remained skeptical.

George Nakashima affectionately called the accumulation of scratches and wear "Kevinizing" after his son Kevin saying:  "There is nothing quite so uninteresting as a shining unmarred surface that looks like it were never used." 

And of course the Japanese have taken it to the next level, cherishing that which is not only worn but broken and repaired.  Like many important concepts in craft and philosophy, they have a word for it..

Kintsugi (金継ぎ?, きんつぎ, "golden joinery"), also known as Kintsukuroi (金繕い?, きんつくろい, "golden repair"),[1] is the Japanese art of repairing broken pottery with lacquer dusted or mixed with powdered goldsilver, or platinum, a method similar to the maki-e technique.[2][3][4] As a philosophy, it treats breakage and repair as part of the history of an object, rather than something to disguise.

Ceramic piece repaired with Kintsugi technique

Ceramic piece repaired with Kintsugi technique


Utility stands squarely at the intersection of Craft and Modernism.  Many products are enthusiastically made with the most sincere of intentions only to end up in a landfill before they show even the slightest evidence of use.  So what is wear really but evidence of virtue and service?  I'll take the scratched one thank you very much.

Update: Due to the popularity of this post, we frequently get inquiries asking if we offer Kintsugi repair services which we do not but these services are offered by Lakeside Pottery. More information here:

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A Disaster for the Crafts


Objects: USA was an exhibition at the Smithsonian that opened in the fall of 1969.  It was a  comprehensive collection of  "Works by Artist-Craftsmen in Ceramic, Enamel, Glass, Metal, Plastic, Mosaic, Wood and Fiber"

Art Critic Barbara Rose in New Yorker Magazine (June 1972) reviewed the show characterizing  it "a disaster for the crafts".  She writes: 

"The individual, divorced from the community of artisans, taking from fine art the license of self expression, amusement and occasional formal interest, is not capable of participating in a genuine craft tradition.  Objects:  USA, consequently, is a collection of absurdist fantasies produced by individual egos striving for self-expression as unwilling to assume any role of social responsibility as the fine artist."

I couldn't agree with her more and the same is true over 40 years later.  This followed the twentieth-century trend of craft being almost entirely consumed by the industrial revolution and what little craft that remained lost its identity as it struggled to enter the more prestigious art world.  Curators and collectors and craftspersons themselves, with the best of intentions and reverence for the work of craftspersons, attempted to "elevate" the objects and their makers to the level of fine artists and their works.  There were many attempts, some more successful than others, to promote craft so that they could command the prices and recognition that artists received.  Objects: USA  was one of the most well produced efforts to this end.  The problem here is that craft and art are not nuanced shades of each other as often described but entirely different things.   Craft objects have utility.  Art objects do not.  Craft is affordable and accessible to the many.  Art is or aspires to be for the consumption of the aristocratic class.  Craft is not self-consciously made and is usually unsigned.  Art is a conscious act of individual expression and often loses value if unsigned or unattributed.  

"As long as craft objects are useless, they are categorized more closely related to contemporary painting and sculpture than to the craft movements of the past."

-Barbara Rose

In many cases the craft world was surrendering the defining values of craft in order to position their products in the much more lucrative art world.  While this practice proved commercially successful for a few who made the transition from craftsman to artist, they left their values behind and the movement dramatically changed the meaning of the word craft in America where individual expression is so highly valued.  Craft museums and schools now offer exhibitions and classes in what is unmistakably art, lacking in most or all of the qualities of craft.  The traditional materials and tools of craft are present but we are at a loss to differentiate them from art.  Don't get me wrong, art is great but I like craft too...wherever it is.

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Chesterton & The Rise of the Salesman

“Thrift is poetic because it is creative; waste is unpoetic because it is waste.”

― G.K. ChestertonWhat's Wrong with the World

Chesterton (29 May 1874 – 14 June 1936), was called "a man of colossal genius" by George Bernard Shaw.  Much of his work challenged strongly entrenched social conventions.   I would normally try to summarize his ideas with words of my own but I think Dale Ahlquist says it perfectly in this short essay for the the American Chesterton Society.



Part of the idea of what people refer to as “The American Way of Life,” is wrapped up in the whole notion of our “Standard of Living.” The “Living Standard” is a measure of consumer spending. It is concerned with how many things we can buy, how expensively we are able to live, what luxuries we might afford. For many (perhaps most) Americans, the purpose of work is to earn a wage or salary in order to support the level of consuming that we believe is right for us and will make us happy.

Americans will say they reject these materialistic ideals. Yet they might find it difficult to explain how their vision of work and leisure differs from the “getting and spending” syndrome that plagues our society.

Chesterton’s writings offer a ready cure for this disease. He will remind us that work is or should be a vocation and that it is really more fun to produce than to consume. He will remind us that the end purpose of work is a product, not a wage, and that all the exchanges in which people exploit one another, both socially and financially, are also opportunities for people to dignify one another.

Chesterton lamented that “the spotlight of social importance” had passed from workmanship to salesmanship and from thrift to indebtedness. He regretted that “the tricks of every trade are tricks of selling things rather than tricks of making them.” He knew that the getting and spending lifestyle is no road to any kind of happiness. Chesterton called his alternative “Distributism,” and those who dismiss it as “impractical” have nothing to offer us but materialistic dreams of avarice and clutter.

And for further reading in Chesterton’s works, see “The Enemies of Property” and “The Modern Slave” in What’s Wrong with the World and “A Workman’s History of England” in Utopia of Usurers.

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German: [gəˈzamtˌkʊnstvɛʁk], translated as total work of art or total work of craft

Ernst Ludwig House

Ernst Ludwig House

The philosopher K. F. E. Trahndorff was the first known to use the term and  Richard Wagner used Gesamtkunstwerk in 1849 to describe the combination of different arts that all contributed to a greater whole.  In his case it was music, drama, theatrical effects and dance that contributed to a whole performance.  This is a great thing about the German language.  The Grammar allows words to be combined into larger words that have more specific meaning.

Gesamtkunstwerk is more meaningful for me as it relates to architecture where it is a term used to describe a project where nearly every element of a building and its contents are considered a single work or part of a whole.  Some more well known examples are:  Centre Le Corbusier, anything by Frank Lloyd Wright, the Bauhaus, the Darmstadt Artists’ Colony and a personal favorite, the studio/home of Wharton Esherick.  In these projects the furniture, hardware fittings and architecture are all part of the work.  There are obviously many other examples that could have been executed without the creator ever having knowledge of the term Gesamtkunstwerk.

The home of Wharton Esherick

The home of Wharton Esherick


"The ultimate aim of all artistic activity is building! ... Architects, sculptors, painters, we must all get back to craft! ... The artist is a heightened manifestation of the craftsman. ... Let us form ... a new guild of craftsmen without the class divisions that set out to raise an arrogant barrier between craftsmen and artists! ... Let us together create the new building of the future which will be all in one: architecture and sculpture and painting."

Walter Gropius-

Walter Gropius did not envision that such a work would be executed by a single craftsman but it could be....what would your Gesamtkunstwerk look like?

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Joy in Labor

On a small but honest plaque in the Henry Ford Museum in Michigan:

On a small but honest plaque in the Henry Ford Museum in Michigan:

Henry Ford's decision in 1914 could be seen as generous and positive.  The workers were joining a growing middle class after all.  By doubling their pay, many of his workers were able to afford a car and also become customers.  

But it is just as easy to frame it in a negative light.  Even with the higher pay, the repetitive tasks were still boring and relentless.  The high turnover decreased but the workers still disliked their jobs and how they spent the majority of their waking hours.  This seems a very inhumane decision made by both the management and the workers.    

I first learned of the term 'joy in labor' reading Unto This Last by art critic and writer John Ruskin where he famously challenges industrialization and the economic theories of his day that failed to account for the presence or lack of joy in labor among other things.  

Nearly a century later there were echoes of Ruskin's ideas coming from the JFK.

“The gross national product does not allow for the health of our children, the quality of their education, or the joy of their play. It does not include the beauty of our poetry or the strength of our marriages; the intelligence of our public debate or the integrity of our public officials. It measures neither our wit nor our courage; neither our wisdom nor our learning; neither our compassion nor our devotion to our country; it measures everything, in short, except that which makes life worthwhile.”

John F. Kennedy

It is difficult to rationalize or justify decisions based on subjective qualities like enjoying work. The value of learning, connection, joy and meaning in the production of goods and services for others is still difficult to quantify although there does seem to be agreement that these are desirable traits.  And there is a large body of modern research establishing the relationship between happiness and productivity.  Happy workers are more productive.  Productive workers are more happy.  

Despite the research, many of the people I know today eagerly look forward to weekends and vacations from their work. They are presumably looking for some of that joy and meaning so conspicuously absent in their daily work routine.   The concept of enjoying labor seems so foreign in the U.S. today that many aspire to a life where they can stop working all together. Happiness will be theirs when they stumble on that clever product that can be manufactured for pennies in China and sold on QVC by the millions.   My guess is they will be about as happy as lottery winners.   

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The Law of All Things: Form Ever Follows Function

American Louis Sullivan, mentor to Frank Lloyd Wright, has been called "the father of Modernism" and "the father of the skyscraper".   He is credited for the well known modernist design credo:  "Form follows function".   Taken out of context and revised, this idea is often misunderstood.  Here is the whole statement:

It is the pervading law of all things organic and inorganic, of all things physical and metaphysical, of all things human, and all things super-human, of all true manifestations of the head, of the heart, of the soul, that the life is recognizable in its expression, that form ever follows function. This is the law.'[8]

Sullivan, in turn, attributes the idea to a Roman architect and engineer named Marcus Vitruvius Pollio.  Around 20 B.C. Vitruvius wrote De architectura, the oldest surviving treatise on architecture.  In it he declares (in Latin) that structures must be solid, useful and beautiful.  There seems to be plenty of room for argument in favor of ornamentation in the interpretation of beautiful.  

How did Vitruvius interpret this credo?  Looking at his comprehensive work, De architectura, by beautiful, he means well proportioned, after the human body, using the rules of the classic temples of Rome and Greece.  The decorations at the top and bottoms of columns and elsewhere are described as elements imitating nature, earlier building techniques or attempts to cover features that were considered unattractive.

from De architectura

from De architectura


Like William Morris who once wrote “Nothing useless can be truly beautiful”  and then went on to design decorative wallpaper, stained glass, and textiles for most of his life, Sullivan decorated his buildings with complex ornate motifs that became his signature but certainly went well beyond simple utility.


Frank Lloyd Wright modified Sullivan's statement for his own use by stating that "Form and function are one".  Wright loved to embellish too though.  Most of his work is rooted in pragmatism but when we think of his contribution to architecture, we can't avoid the images of his famous motifs rendered in stained-glass or textile block.

And then there was Adolf Loos, an architect who born in Austria in 1870 just three years after Frank Lloyd Wright was born in the United States.  Loos delivered a lecture titled Ornament and Crime in 1910 directly attacking the use of ornament in the arts using moral and evolutionary arguments.  "The evolution of culture marches with the elimination of ornament from useful objects"

 Loos practiced what he preached.   The radically innovative Loos House below was not consistent with the fashions of the period and was criticised by some. Planters were added to the window sills as a result a disagreement with the client.  His simple pragmatic work was a true reflection of his values against the opposition of traditional opinion.  With or without acknowledging it, all Modernists are indebted to his uncompromised genius. 

Loos House, 1910 (aka the house without eyebrows)

Loos House, 1910 (aka the house without eyebrows)

Vilem and Gertruda Kraus Family by Adolf Loos, 1931 from

Vilem and Gertruda Kraus Family by Adolf Loos, 1931 from

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This above all.   To Thine own self be true;

And it must follow, as the night the day,

Thou canst not then be false to any man.

-W. Shakespeare,  Hamlet

Be authentically yourself and it will all work itself out.  This reads like wise advice from a loving parent and familiar principles from the worlds of craft and Modernism. From our past, authenticity in purpose, material, place and process are values of both Modernists like Neutra and the British Arts & Crafts movement.

So where does America stand on these ideas as a community today? 

In the book titled Authenticity: What Consumers Really Want (Harvard Business School Press, 2007) the authors give loads of advice on what to do to take full advantage of the newly discovered enthusiasm consumers have for authenticity.  The book does not counsel the reader on how to be more authentic but instead advises on how to render the consumers perception of your company more authentic.

"If Fake..then you should mask your inauthenticity and create a self-contained offering that obscures the inconsistency between what is said and what is done"

 -James H. Gilmore and B. Joseph Pine II

In another best selling business book Rework, we see sharply contrasting advice:

"Standing for something isn't just about writing it down. It's about believing it and living it." 

"That's the path we all should take. Get the chisel out and start making something real. Anything else is just a distraction."

-Jason Fried 

Hmmm, of these things is not like the other. Who do you trust? These Harvard business school guys or Mr. Fried and Shakespeare.

Mask your inauthenticity?  Create an offering that obscures? That sounds like a Fyre Festival or Trump strategy to manipulate public opinion.  It's describing the act of lying and I wonder if their mothers know they are encouraging others to do it.  

The relatively young American brand Shinola has used some of the techniques suggested in the book to artfully place itself into the perceived-authentic-Made-in-America-space despite the fact that the vast majority of their product manufacture occurs in factories in China, Thailand and elsewhere. 

last year the Federal Trade Commission insisted that Shinola re-label their watches and leather goods to more accurately reflect their true origins. Having already established the brand, I don't think consumers even noticed the change (or wanted to see their beloved "local" brand in a different light).  

There is the argument that we can't manufacture competitively in the U.S. because of our higher labor costs.  Yes, a lot has changed in the last half century.  So much that maybe we are not supposed to be making complex obsolete status-symbol time pieces in America in 2017.  I'm just saying that there is probably a more capable, reliable and accurate time piece on your mobile phone already.

Becoming more real may have other unintended positive effects too. Like, maybe you'll make some friends. So remember, it is best as Oscar Wilde said it:

Be Yourself.  Everyone else is already taken.

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